Publicity for the publicist?

"I met Benoit Devarrieux in 1981. At that time, lacking the means, I didn't publicize my designs. Benoit had the idea to place me in
a chair with "Chinese shadowing". It was his wife, Martine, who took the picture. Then, we began increasing our small efforts with the media: advertisements, card-board cutout invitations, etc. After a small amount of time, I became my own logo."

Benoit Devarrieux is one of the great publicists, he has done a number of advertising campaigns that are known for their effectiveness and their creativity.
He continues in this profession today with the 'H' agency.

http://h-paris.com


The first picture shows the concept of "chinese shadowing"

The cardboard cut-out invitation to the fashion show. On the other side it reads:
"If they don't let you in, tell them that you're my sister."



Gift Cards

An "accesory" for those invited to the fashion show.